I’m Sarah. I find the story and tell it well.
I’m a storyteller, writer, marketer and speaker. I make keepsake films, build marketing for founder-led brands, give gut health talks, and I’m writing a memoir.
Quietly doing the work.
Countless Coffee
My story
How I got here
I’ve spent more than 15 years doing this work myself. I started A Gutsy Girl in 2012 when my own gut health fell apart and I couldn’t find answers, so I went and found them. It grew into 2 books, a course, a supplement line, a podcast and speaking work, including a keynote presentation for Danone.
Along the way I led brand partnerships, co-founded Thyme on Main, a hospitality business here in Minnesota, and did content and brand work across health, e-commerce and local services. Different industries, same throughline: find the story, tell it well, and build something that keeps working after you step away from it.
Then one day I realized I’d been surviving from a place that no longer fueled me. I started writing and working it out in the open through The Bare Minimum Exit. That’s where I found the direction I’d been craving. It was hidden in plain sight.
I didn’t want to leave research, writing, strategy or marketing. I wanted it to look different than it had for so long. So now my work takes a few shapes:
What I do now
Four kinds of stories
01 · THE KEEPSAKER
Keepsake films
I turn your photos and videos into one film for a funeral, a birthday, a gotcha day, or any moment worth keeping. I’ve made them for family and friends for years. Now you can book one.
02 · MARKETING
Marketing for founder-led brands
I handle strategy, content, email and partnerships. AI takes care of the repetitive parts, so I can move at the speed a small business needs.
03 · SPEAKING
Gut health talks and workshops
I give gut health talks and workshops for conferences, brands and workplace wellness programs.
04 · WRITING
Just Wait and the Substack
Just Wait, my forthcoming memoir about faith and timing, and The Bare Minimum Exit on Substack.
Since you’ll be working with me directly
A few things about me
I live in a small town in Southern Minnesota. If I don’t know something yet, I learn it, then I build a system so the next person doesn’t have to start from zero.
I believe everything is beautiful in its time, and most of my work comes back to that.
I’m happiest with too many browser tabs open, a fresh idea I can’t stop thinking about, and good organic coffee within reach. (Hence the countless coffee.)