Sarah Kay Hoffman
Brand Strategist | Partnerships Leader | Growth-Focused Storyteller
- 15+ years across health, wellness, food, supplements, and founder-led brands
- Built owned media platforms and trust-based audiences from the ground up
- Experience spanning brand strategy, content ecosystems, partnerships, and growth
- Strong operator who can build both message and systems
Meet Sarah Kay Hoffman
I am a born entrepreneur.
I’m a builder at heart with a background spanning brand strategy, content, entrepreneurship, partnerships, and business growth. I do my best work at the intersection of mission, message, and momentum — helping brands communicate more clearly, grow more strategically, and connect more meaningfully with the people they serve.
Grew and monetized
owned media platforms
Built strategic
brand partnerships
Created revenue
opportunities across affiliate, sponsored, and brand channels
Built brands in
health and wellness from zero
TRADITIONAL MEETS DIGITAL
I am a Strategic Marketing Leader.
My experience includes 15+ years building and scaling brands, namely in the natural foods, health, wellness, and supplement ‘spheres.
- Brand strategy and messaging for health-forward companies
- Strategic partnerships and revenue-minded collaborations
- Content systems that build trust and support growth
- AI-native marketing workflows and modern execution
- Founder-level resilience with operator-level follow-through
EXPERIENCE | PARTNERSHIPS| BRANDS
Hiring for a strategic marketing, brand, or partnerships leader in health, wellness, or mission-driven business? Let’s connect.
a gutsy girl
I am also the founder of A Gutsy Girl.
A Gutsy Girl was founded in 2012 as a way to connect with women worldwide who were also seemingly sitting in silence about all things IBS, IBD, infertility, and more. What began as an online journal documenting the day-to-day with one health issue after the next, would become less story-focused; more research and journalistic-based.
Made with Powder
- “Sarah Kay Hoffman is smart, driven, and incredibly creative. She’s an excellent writer and communicator, and goes the distance to meet (and often exceed) goals. I especially appreciate her meticulous attention to detail and willingness to take initiative as well as accountability.”
- — Megan Hunt