Storyteller · Writer · Marketer
I turn scattered pieces into stories people keep.
I’ve spent more than 15 years finding the story in the mess: in a camera roll, in a brand’s half-built marketing, in my own life. I’d love to help you find yours.
What I do
Four kinds of stories. Pick the one you came for.
01 · THE KEEPSAKER
Keepsake films
You send the photos and videos. I turn them into one film for a funeral, a birthday, a gotcha day, a recovery celebration, or any moment you want to feel again.
Films from $450 · Day-of event coverage available
02 · CONTENT MARKETING
Marketing for founder-led brands
I find where your marketing loses money and build what fixes it: inquiry follow-up, emails to past customers, content that keeps working, and a voice setup that sounds like you.
Strategy, content, email, partnerships · No contract
03 · WRITING
Just Wait, and the Substack
Just Wait is my forthcoming memoir about faith, timing, and learning to trust the wait. On Substack, The Bare Minimum Exit is where I work out, in public, how to keep doing work I love without it costing me my life.
Book in progress · Follow along @justwaitbook
04 · SPEAKING
Gut health talks and workshops
I speak at conferences, brand events, and workplace wellness programs about gut health and personal branding through storytelling.
Keynotes · Workshops · Past audiences include Danone
New · The Keepsaker
You’ve captured everything. What have you kept?
I’ve made these films for years for family and friends, for funerals, graduations, my own kids’ gotcha days. Now you can book one.
The Short Story
$450
2 to 3 minutes
The Full Story
$950
5 to 7 minutes
Where AI fits
“I used to be the content machine. Now I build the machines in favor of content.”
I use AI every day to build marketing systems for clients in days instead of weeks. It handles the repetitive parts so my hours go to judgment, voice, and the story itself.
About
One thread through every job I’ve had.
I started A Gutsy Girl in 2012 because my gut health fell apart, I couldn’t find answers, and I wanted to share stories along the journey. I wrote my way through it, and it grew into one of the most trusted gut health sites online. No team, no budget, purely organic growth.
Since then I’ve led brand partnerships at Food Babe, created content machines within multiple natural food CPG companies, co-founded Thyme on Main, and built marketing plans from the ground-up for founders like One Arrow Group.
Every one of those jobs asked the same thing of me: find the story inside a pile of material, then tell it so people feel it.
I live in a small town in Southern Minnesota, usually with too many browser tabs open and good organic coffee within reach.
What people say
“
Working on a brand like Activia and Actimel, I talk about gut health and probiotics every day. I admit that sometimes I thought that the stories I could tell to my consumer target were not so interesting…Couple of months ago, I took part to a marketing convention in LA and I got the honor to meet Sarah and to listen to her speech about “Gut health”. I’d never ever thought this topic could be so interesting and engaging! Sarah is such a good speaker, enriching her deep scientific knowledge with her personal experience! I wish everyone to have the chance to listen to one of her amazing talks! Grazie, Sarah, you are so inspiring!
Elena Balta, Danone
“
I worked with Sarah for most of 2018. Her knowledge of the natural foods space and the health-conscious consumer is outstanding. On top of that, she has a keen eye for content and is a great writer! I highly recommend SKH!
Peter Truby, Elmhurst 1925
“
Sarah Kay Hoffman is smart, driven, and incredibly creative. She’s an excellent writer and communicator, and goes the distance to meet (and often exceed) goals. I especially appreciate her meticulous attention to detail and willingness to take initiative as well as accountability.
One of her biggest strengths is her innovative approach to online story telling. She creates original blog content and engaging social media posts. She is able to truly connect with an audience and also make intelligent, data driven decisions for the brand. Her work is well researched and yet totally fresh. Mostly importantly, Sarah brings a great attitude to her work. She is enthusiastic, genuine, bright and professional; a rare combination that makes her an a absolute pleasure to work with.
Megan Hunt, Nutiva
Everything is beautiful in its time.
Ecclesiastes 3:11
Have a moment worth keeping or a brand that needs its story told? Tell me about it. I usually reply within 24 hours.
Xox, SKH